During his presentation at the INMA Internet Advertising Summit in London in early 2008, Mats Lindh of Derdubor in Norway cited two sources about online advertising in 2008.
The first, from Borrell Associates, said there will be a 48% increase in local online ad spending in the United States in 2008, and local search advertising will more than double.
The second source is a press release from The Kelsey Group, whose analyst team concluded there will be a big increase in local search as well as more search done through specialized devices during the year.
With local search surging in 2008, newspapers must take advantage by building their Web sites' search product. They need to make an imprint and prove themselves to be the source for community search information fast before they're the third or fourth source of choice.
More about Lindh's INMA presentation about Derdubor.no can be read in the upcoming issue of Inside Online.
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