Vendors at NEXPO 2008 had a chance to hear from four CEOs early Sunday morning April 10. Dennis Nierman, CEO of Alpha Technologies and a veteran vendor, moderated the panel.
Dean Singleton, CEO of Media News, was the first to respond to the question: "When newspapers are trying so hard to lower costs as ad revenues continue to decline, why would they not send more people out to NEXPO to find the new solutions that vendors have to automate production and prepress workflow?”
"You may see fewer people here at NEXPO this year," Singleton said, “but you can be sure you will be talking to the decision makers."
Gary Pruitt, CEO of McClatchy, urged vendors to keep in mind that newspapers have weathered recessions and ad declines many times over the years.
Still, the majority of the vendor population that I spoke to sees owners moving far too quickly in cutting costs that may hurt in the long run, and not moving quickly enough to the Web and all the opportunity it has to offer in gathering and processing content.
~ Patrick
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