Fresh Idea

Last month, we featured an ad from Amanda Massey, sales executive at Cox Ohio Publishing Recruitment Solutions. When she talked with me about that ad, she also included another spec ad that was created for consideration but ultimately was rejected, as she explains below. While we often feature spec ads that became print ads, sometimes it's important to remember that some of the ads that didn't catch the eye of one advertiser may knock the socks off another.

"We had a tagline of 'Opportunities are in Bloom.' Spring flowers with actual people, yes people, morphing out of them lined the bottom of the border. I thought it was the coolest thing since A/C but they didn’t agree and laughed at my expense for a few days. So, know the first try won’t always perfect! You may not always be on the same page but, with a little communication, you’ll get them exactly what they’re after!"

The ad, designed by Leslie Brooks, is below. Please let me know if you adapt this ad for your market.