According to an Enders Analysis forecast, more than 19% of the total ad spend in Great Britain will be done on the Internet, making it the #1 advertising medium in the nation, overtaking television. The forecast suggested Internet advertising would reach 3.56 billion pounds; TV advertising was forecast to be 3.39 billion.
Along with paid search, online video advertising is contributing to the shift to online advertising.
Online classified advertising is expected to slow after growing 54% in 2007; a lack of property and recruitment listings was cited as the reason for the slowdown.
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