September is National Coupon Month. Create a space on your Web site where visitors can download and print coupons from area retailers for free. With click-through statistics tracked on your Web site, you can keep your advertisers apprised of who has downloaded coupons from the site; they'll be given even greater data about the strength of newspapers' multimedia capabilities. Also, why not set up a digital message to push these coupons to users of hand-held mobile devices?
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