September is Shameless Promotion Month according to Chase's Calendar of Events 2008. It is a time for people and businesses shamelessly and outrageously promote themselves and their products.
How much do you and your colleagues promote the newspaper classifieds in print and online? How much do you promote them in another medium? This is the time to promote all your wonderful products and services to your community -- not just your readers. Find a way to market yourself on billboards, TV and radio; hold a huge community event where people can gather, enjoy some food and get a free copy of the newspaper; scour the Yellow Pages & Craigslist and other sources for those businesses who don't know how great you are and make an effort to contact them during this month -- be shameless. Be outrageous. Be controversial. Be top of mind. No one else is going to do this for you, right?
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