Leading Through The Crisis -- The Upcoming Issue.

The upcoming issue of Inside Classified has a cover story that has scope I've not seen in many other monthly MacDonald cover stories. Titled "Leading Through the Crisis," the story asks six classified experts — MacDonald contributors Fran Beresid-Andrepont, Richard Clark, Bob Davis, Janet DeGeorge and Jeffrie Story, and former MacDonald Associate Publisher Carol Richer Gammell — seven questions about the industry in this time of challenges and changes.

Some questions include:

• How does panic affect a person's ability to effectively lead and plan?
• What are the dangers of quick fixes, such as discounts, that abandon proven industry and company methodology?
• What is the best thing classified managers can do to survive these tough economic times?

The answers provided by the experts are well thought out, filled with theoretical and practical ideas, varied and, above all, passionate. There is a lot of strength to the content, but it is not one that can be read in a glance in 10 minutes. Dig deep, delve into the responses, make contact with these experts, ask more questions, do whatever the next natural step seems ... but do not anticipate this story is merely a quick overview.

I hope you'll enjoy the cover story of Inside Classified this month, indeed I hope you'll enjoy all stories in this month's print publications. If you do, let us know. If you don't, let us know. Those of us at MacDonald are here to serve you.

Steve Martin
Managing Editor
765-742-9012
smartin@gomacdonald.com