Suggestions for Oct. 16 & 17, 2008

Here are some revenue-generating ideas for the following holidays and events:

• Dictionary Day (16)
• Get Smart About Credit Day (16)
• World Food Day (16)
• International Credit Union Day (16)
• Mulligan Day (17)
• National Mammography Day (17)
• International Eradicate Poverty Day (17)

Dictionary Day can be celebrated with a feature including either commonly misspelled or unknown words. A small area dedicated to Dictionary Day could be sponsored by a tutoring advertiser or an office supply store. 

Get Smart About Credit Day and International Credit Union Day is an opportunity for some of your readers to get some much-needed financial advice about their credit. An article with advice from financial advisors could be placed next to a business building page with a few financial services advertisers.

World Food Day is very close to International Eradicate Poverty Day. A canned food drive could be a great way to celebrate both of these important days. Give your delivery personnel a plastic bag for every house they deliver to. The bag can feature a few small ads from various businesses — grocery stores perhaps — and have directions on it for the pick-up date. Your delivery personnel can pick the filled bags up a few days later and donate them to a local food bank.