Here are a few holidays and events that could generate revenue for your paper on Oct. 19 and 20, followed by some ideas:
- National Massage Therapy Awareness Week (19)
- National School Bus Safety Week (19)
- Teen Read Week (19)
- YWCA Week Without Violence (19)
National Massage Therapy Awareness Week might be a good opportunity to publish an article on the benefits and myths of massage therapy and also create a business building page filled with listings of reputable massage therapists. Coupons are never a bad idea.
Teen Read Week could be celebrated a number of ways, but I'd like to suggest allowing a high school student from your community to be a guest columnist. He, she or they could write about their favorite books or book in review form. It would be a great opportunity to get involved in the community and a great opportunity for a student who is interested in journalism.

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