In the Navy...

Here is a somewhat large cluster of suggestions for the holidays and events of Oct. 26 - 30:

• Mother-in-Law Day (26)
• World Priest Day (26)
• Hillary Rodham Clinton's 61st Birthday (26)
• Cranky Coworkers Day (27)
• Give Wildlife a Brake! Week (27)
• Navy Day (27)
• India: Diwali (28)
• Statue of Liberty Dedication Anniversary (28)
• Anniversary of the Creation of the Internet (29)
• Create a Great Funeral Day (30)
• Haunted Refrigerator Night (30)
• Anniversary of the "War of the Worlds" Broadcast (30)

Mothers-in-Law across the country have gotten a bad rap from just a small number of unpleasant relatives. Maybe it's time to showcase some of the loving, helpful and tolerant mothers-in-law of your community on Mother-in-Law Day. Encourage husbands and wives to write in about good experiences with their spouses' mothers. Also, pair this with some advertising offering ideas for gifts for mothers-in-law on this holiday.

Oct. 27th is Navy Day. Advertisers are always eager to show their support for the men and women serving in the armed forces. Bringing up this special opportunity to support Navy personnel is sure to get their attention.

The Statue of Liberty is probably our country's most well-known landmark. Everyone can benefit from learning a few more tidbits about our history and culture, so why publish some small bits of trivia about the Statue on the anniversary of its dedication. There are many websites offering fun facts about the large lady, and she has her own website where you can find some trivia to publish. Surround the trivia with patriotic advertising. 

It's unusual to think of planning a funeral as something that warrants a holiday, but Oct. 30th really is Create a Great Funeral Day. Consider creating a business building page, a special section or even a yearly tab guiding readers to the funeral planning resources in your area. Don't just contact funeral homes — florists, masons and resting places are a huge part of funerals as well. Get creative and offer some tips and insight for those planning the final celebration of their life.