Tuesday, September 23, 2008

Online - Bits&Bytes

Yahoo announced the launch of a new digital ad platform it is calling APT. APT is a web-based platform that allows for the selling of ad inventory across a wide range of Yahoo's publishers, advertisers, ad networks and agencies all in a single interface, according to Wired.com. The new platform could help the newspaper industry by enabling publishers to reach more users in more targeted audiences, enabling them to drive more revenue through the use of specific niche advertising. San Jose (Calif.) Mercury News, a subsidiary of Media News Group, is a partner in the launch and plans to be fully on the program by Thursday.

Editor&Publisher reported the Baltimore Sun has teamed up with a local non-tribune television station, forming a partnership in which the station and the newspaper will share story leads, video and editorial content. The television station will provide news video to Baltimoresun.com and will also be responsible for selling advertising inventory for videos that run on the newspaper's Web site.

According to Wired.com, the average U.S. mobile user is more likely to send SMS text messages than to make mobile telephone calls. For the second consecutive quarter, American mobile patrons sent more text messages than they made phone calls, with the number of text messages sent up approximately 450% from two years ago. Teens are still the heaviest users of SMS service, averaging approximately five times the overall average for text messages sent.

Editor&Publisher announced yesterday the 30 top newspaper Web sites in terms of time spent on the site, per person in August 2008. The figures were compiled by Nielsen Online. The top 30 are as follows, ranked in order of the site's unique visitors (time per person indicated in hh:mm:ss):

Posted by Jordan Giles at 9:59 AM

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