Real Estate - Industry News Briefs

Late last week Zillow.com launched a targeted advertising platform which appears directly on its homepage. The platform features sponsored graphical listing ads based on a user's most recent search criteria, including zip code, neighborhood, size and price. Participants in this targeted advertising platform may include both national and regional brokerages giving both the opportunity to reach more than eight million Zillow.com visitors each month. Century 21 is the first national brokerage to participate in the program.

Obeo, a provider of virtual home tours for agents and builders, has engaged in a partnership with Xpressdocs, a producer of marketing materials, to launch a print and marketing center for Obeo patrons. The Obeo Marketing Center will allow customers to customize and print flyers, business cards and other marketing materials. Agents have have the option to save multiple mailing lists, customize Obeo templates and view instant proofs over the internet.