Signs of the Times (and Tribune)

As a sign of just how rough things have gotten for newspapers lately, we present to you these three stories from three different newspaper companies showing how each has had to adjust its strategy. Some of this is old news, some very recent, but each reaffirms that times are changing in the newspaper industry more rapidly than most were prepared for:

Monday, New York Times Co. confirmed that it may mortgage is NYT headquarters to help pay its bills, as confirmed by SFNBlog.com.

This report from The Wall Street Journal in NYC, N.Y., reviews the details of Tribune Company's filing for Chapter 11 bankruptcy protection.

Finally, for those who have been keeping a close eye on the layoffs at Gannett, you'll know that the tally has reached around 2,000. What you might have missed was that newspaper jobs site CareerBuilder.com suffered as well, as reported by the East Valley Tribune in Phoenix.

At MacDonald, our goal is and always has been to assist newspaper executives to increase advertising efforts for maximum results. We are working hard to continue in that tradition on behalf of our valued newspaper customers. If you have any questions, comments or success stories you'd like to share, please send them to editorial (at) gomacdonald.com.