Bits & Bytes

Facebook to test virtual currency through apps. The social site will begin testing a system in which users could use virtual currency to purchase items through applications and third parties through the Facebook network. Currently, Facebook users may purchase credits to be used in the site's virtual gift store. Some applications offer transactions powered by credit card or PayPal accounts; these transactions are expected to generate between $300-$500 million dollars in revenue this year. For the full story, visit mediapost.com.

"App-vertising" emerging as viable online option. "App-vertising" is the term coined for an emerging mix of branded mobile applications and advertising within applications. The explosion of applications, both free and paid, for mobile devices is giving many online advertisers hope for the future. Apple's iPhone and App Store have played a major part in creating a whole new channel for digital marketing, with potential reach that many did not see coming. With other companies and mobile carriers coming into the mobile app market, such as Googlea and Nokia, the market for "app-vertising" will only grow. For more information, see the full story at AdAge.com.