Classifieds Web sites see major traffic increases, likely due to recession. Traffic to classifieds Web sites was up 84% year over year in February, according to a recent Hitwise report. The increase is largely attributed to an increase in traffic to Craigslist, but the report found that smaller classifieds sites also enjoyed double-digit growth.
Cox partners with Adify, aims to target struggling auto industry. The partnership between Cox Enterprises and the network provider was forged in order to capitalize on holes in the current vehicle advertising market. Cox plans to offer attractive, low-cost online advertising packages to struggling automotive advertisers as well as bring together the company’s local Web sites like automart.com, greencar.com and askpatty.com.
Fair Syndication Consortium seeks to gain share of revenue from pirated content. The Constortium, comprised of a group of online publishers, teamed with Redwood City, Calif.-based tech firm Attributor in an attempt to find a way publishers can capitalize on revenue from ads placed on sites using pirated news content, according to paidContent.org. Newspaper publishers have taken issue with bloggers and content aggregators posting full versions of copyrighted news content and collecting revenue from such pages. Currently, Attributor tags news content and notifies publishers if their content is being used inappropriately so publishers may contact the site to request a takedown. The Consortium is moving away from publisher-to-publisher negations and toward an approach in which Attributor contact a pirating Web site’s ad network directly to petition for a cut of revenue.
SeatttlePI.com sees drop in online traffic after print issues stop. The Seattle (Wash.) Post-Intelligencer, which published its last issue March 17, saw a 23% drop in unique page views on its Web site, falling from 1.8 million unique viewers to 1.4 million. The site ranked 28th on Nielson Online’s top 30 list of newspaper Web sites in February, but dropped off the list in March, coming in at number 32. Before print editions ceased at Seattle P.I., page views for the newspaper were higher than those of the Seattle (Wash.) Times. However, The Seattle Times saw a jump in online readership in the month of March, taking them from 1.5 million unique users in February to 2.2 million uniques in March.
USA Today launches user-generated photo contest. The newspaper, based in MacLean, Va., teamed with discoveramerica.com to launch an online photo contest in which readers submit photos that represent America to international travelers. Three winning photos will be chosen to be used in a marketing campaign to promote the United States as a destination for international travelers.
Sources: Cheezhead.com, Editor & Publisher, MediaWeek, paidContent.org, SFNblog.com
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