Training Tips

Just Call Back: Six Reasons Not to Leave Voicemails

Jacques Werth’s highprobsell.com article “Top 6 Pitfalls of Leaving Voicemail Messages” suggests that sales professionals should not leave voicemails because they are:

1. Easy to delete. If prospects do not recognize the name of the person and company, they will delete the message, leaving only a negative impression in their memory

2. Easy to reject. Prospects may be too busy to think about the offer, so they will delete the message.

3. Annoying. “Customers will hear your one-way communication and be frustrated because there is no opportunity to ask questions,” Werth writes.

4. Easy to judge. If a prospect does not like the sound of the voice on the message, it will be immediately deleted.

5. Easy to forget. Even if a customer is interested in the offer, he or she will probably be too busy to call back.

6. Not productive. “Approximately one out of 120 voicemails will result in a call back. Therefore, without actually talking with them, salespeople that leave voicemails alienate the other 119 prospects,” Werth concludes.