Training Tips

Building Trust
Seven tips to try

Trust between a sales rep and potential client is invaluable. Although a sales professional may be consistently honest and compassionate, the key is in his or her ability to communicate that to the customer. In her salesopedia.com article “Seven Simple Tips for Building Trust,” Tessa Stowe gives the following behaviors to help build trust:
1. Focus on helping them. “If someone feels you are genuinely trying to help them, then they’ll be more likely to trust you and buy from you,” Stowe says.
2. Ask sincere questions.
3. Listen with full attention.
4. Think as carefully as you speak. “You may not realize it, but when you’re talking to a potential client, they will pick up on what you’re thinking and feeling,” Stowe explains.
5. Build self-confidence. If the rep is not sure of themselves during the conversation, the customer will not be either.
6. Practice consistency. Be honest and follow through with promises.
7. Become an expert in the field.
“Implement these seven simple tips, and you’ll be amazed at the increase in trust you’ll generate,” Stowe concludes.