Smartphones might be able to save your classifieds
Classified ads bring in revenue for newspapers.
And it is convenient to look online for these ads instead of in the newspaper. However, with the invention of smartphones people can be anywhere they want while they search through ads and contact the sellers or buyers at that moment.
In Steve Outing’s www.reinventingclassifieds.com article, “How’s your classifieds mobile app coming along?” he gives reasons why smartphones are great news for classified ads:
1. Mobile phone is an ideal instrument for placing an ad – take photos, fill out a form on mobile classifieds application with text information, post the ad and pay for the ad using a credit card or Paypal.
2. Options for searching ads on phone – Search on the go, see photos or videos from the advertisers, search across multiple classified sites with an application that covers multiple web sites and be provided with directions from your current location.
Outing says even though we are in the early stages of the mobile applications revolution, more are becoming available and they have affordable prices. For the iPhone, the Apple iTunes Store has nearly 30 applications, some free or ranging from 99 cents to $4.99.
If you publish classifieds, Outing says you’ll want them to be included in some of the applications. He says it’s extra exposure for your advertisers, so look out for the popular ones to add to your classifieds.
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