Using postcards for marketing?

Here are 5 mistakes to avoid

In Bob Leduc’s article, “5 Postcard Marketing Mistakes You can Easily Avoid,” he presents solutions for common mistakes people make with them.

1) Not defining a specific goal: Always define a specific goal before you do anything. You’ll save time, avoid mistakes and maximize results.

2)Using a cheap mailing list instead of the best list: Don’t settle for a list because it’s cheap or easily available. Research the list to find prospects who will be interested in what you are offering.
3) Attempting to close sales instead of generating leads: Don’t use the cards to close sales, use them to generate web site traffic or sales leads.
4) Trying to say too much on the postcard: Don’t clutter the card; readers want to glance at it and quickly understand what it means.
5) Not including a motivating offer: Make your prospects act now instead of later, give them a reason to do business with you right away.