It’s Okay To Be Different

Enjoy a preview of January's Creative Selling:

Some people don’t like to stand out in a crowd because the extra attention makes them nervous, but being different can be good.
Growing up, I had an Irish dancing teacher that is known to the Irish dance community as the lady with purple hair and “crazy” outfits involving shiny red boots and feathers. Because of her outfits, everyone knows who she is and where to find her. It pays to stand out, so look at the sales representatives around you and figure out what makes you different from them. Make yourself stand out so clients notice you.
In return, clients or possible prospects will start to seek you out, same as they do for my dance teacher. A dancer from another school told me that she looks for my teacher every year at regionals, which is a three-day competition, just to see what she was wearing.
Not only do people know my teacher because of her clothes, she is also known as the owner of a small dance school that puts out a high level of competition for the big schools. In addition, she teaches everyone from the four-year old beginners to the world championship dancers. Most dancers don’t meet the owner of their school until they reach championship level.
My teacher does everything differently than her competition and it works. She is always gaining new students and training dancers to qualify for the World Championships.
Follow her path. Be different from your peers and your competition –clients and prospects will notice for good reasons. As you take on this new year, start fresh with a new mentality.

Good luck,

Kaye Maloney
Editorial Intern