Focus on the local market

As a sales manager, you should always be looking for ways to help your representatives sell more. You should keep on top of new strategies and ways to help the company bring in revenue, same as your employees are.
In the newspaper market, it’s important to not forget your local businesses – your paper can turn out to be a beneficial partner for them. The businessknowhow.com article “How to Target a Local Audience Online” provides strategies to help you:

1.Submit a business profile to the popular search engines: Searches on Google Maps or Yahoo Local provide lists of businesses in the area with links to profiles and Web sites, but only businesses that submit a profile are included in the results.

2.Optimize your Web site with words related to your location: You can attract more local customers to your site by using location-specific words. You’re more likely to rank highly in the results when location is relevant to the search.

3.Design promotions for local audience: If your business serves a local market, then focus your online promotions to them. For example, connect sales to local events or festivals.

4.Advertise on your local newspaper Web site: Local news sources still reign in terms of local news coverage – people are going to turn to them for weather reports and community news.