Give Your Employees Ownership

To bridge the gap between owners and salespeople, owners need to give their employees a sense of ownership. In return, your employees will have a motivation and sense of pride about their work, in order to provide customers with the best service possible.
The businessknowhow.com article "How to Cultivate an Attitude of Ownership Among Your Employees" provides five tips for how to give your employees ownership of the company:

Treatment: Look at the way you are treating your employees. The way way you treat them is they way they will treat the customers. You should model the behavior you want them to demonstrate. If you treat the employees well, they will do the same for the customers.

Empower: Give your employees the knowledge, skills and tools they need to do their job. Give them everything they need to serve customers well. If employees have what they need to do the job, they can take responsibility into their own hands and solve problems when they occur. This gives them the freedom to act and be accountable for the results.

Polices and Procedures: Eliminate polices and procedures that get in the way of your employees thinking like an owner. Let employees handle situations where the customer wants to talk to the owner, this will help business run more efficiently.

Talk With Employees: Keep your employees informed about what is going on in the company, including good and bad news. Your sales professionals deal with customers constantly and they need all of the knowledge they can get to do their job well.

Feedback: Ask your employees for feedback - What's working? What's not? What do customers like? Don't like? Complaints? Your employees deal with the customers heavily and they can provide you with valuable information.